-
Scaled the product from concept to 1M+ registrations, 60K DAU, and 20K MAU in 12 months.
-
Managed a cross-functional team of 30+ (Dev, DevOps, GameDesign), introduced Agile workflows and CI/CD improvements.
-
Increased average session time by 500% (10 mins → 1 hour) through game balance redesign and reward system revamp (ABC tests).
-
Reduced churn rate by 15% using CJM-based onboarding, tracked with Hotjar and Amplitude.
-
Localised the product into 8 languages, forming partnerships with local KOLs based on GEO analytics.